WHAT HAS THE NATION BEEN ORDERING UNDER LOCKDOWN?
New Royal Mail research reveals what exactly the nation has been having delivered during lockdown, as nearly half (45%) of UK adults have been receiving more parcel deliveries since measures began.
- Home and garden items – including home décor, garden supplies and DIY equipment – are by far the most popular category of lockdown delivery (41%), as Britons have clearly been using the extra time at home to get those pesky jobs done around the house.
- However, home entertainment (33%), fashion (29%) and health and beauty (25%) items are also particularly popular.
- When asked to name their most unusual parcel delivery since March 23rd, responses range from home casino kits, to unicorn piñatas, to wrestling boots. A full replica model of The Flying Scotsman train even made it on to the list!
- More than one in ten (15%) UK adults has ordered a paid subscription box since lockdown began.
- One in five (19%) have been embracing their creative side during lockdown by ordering arts and crafts items. This is a fairly consistent trend across all age groups and regions of the country.
With just over half (51%) of UK adults agreeing that having their online shopping delivered is a ‘boost’ for them or their family, the research clearly points towards the increasingly important role that parcel deliveries play in our day to day lives. A third (36%) described receiving a parcel as the highlight of their day.
Shane O’Riordain, Managing Director of Marketing, Regulation & Corporate Affairs at Royal Mail commented: “Keeping the nation connected in these unprecedented times is of vital importance to us. It is perhaps unsurprising that for many customers, receiving an item that they have ordered online from our postmen and postwomen can really brighten up their day in such challenging times.”
“During the crisis we have also delivered vital Government mail in relation to coronavirus, including the Prime Minister’s letter to the nation and coronavirus testing kits. We are working closely with pharmacy companies and NHS trusts across the UK. And we are delivering many prescriptions and hospital appointments. This is also a key priority for us”