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#RediscoverLancashire this summer

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Illustration 124713163 / Lancashire © Friziofriziofrizio | Dreamstime.com

Lancashire residents and visitors are being encouraged to safely make the most of all that the county has to offer, as national restrictions are lifted today (Monday 19 July).

As more of the county’s tourism and hospitality businesses are now able to reopen, the #RediscoverLancashire campaign is being promoted to raise awareness of local tourism and business.

The e multimedia campaign is composed of videos and photographs across Lancashire County Council’s social media channels and website, helping to promote the wealth of attractions on offer throughout the county.

During today, the county council’s social media platforms have been dedicated solely to promoting celebrating local tourism. Businesses are asked to share images and messages highlighting what the phrase #RediscoverLancashire means to them, as well as asking residents to share content highlighting their favourite Lancashire locations.

One such business is Holmes Mill in Clitheroe, a unique celebration of Lancashire food, drink and entertainment featuring a beer hall, hotel, bistro, gelateria, food hall and much more in a former textile mill.

County Councillor Aidy Riggott, Cabinet Member for Economic Development and Growth, said: “We are really proud to be showcasing the best of Lancashire’s hospitality and tourism and everything that our fabulous county has to offer, from our well-known destinations to our hidden treasures and as yet undiscovered gems – we have everything you could possibly wish for!

“As the final set of restrictions are removed, we want to encourage everybody across Lancashire to reacquaint themselves with their favourite destinations that they might not have visited for a while and go in search of some new ones, there is so much yet for us all to discover.

“Clearly we want to encourage everyone to continue to act in a safe and responsible manner and to spend time, and hopefully a little money, enjoying some of what Lancashire has to offer in a setting that is comfortable for them.

“I would like to pay tribute to all those running a hospitality business or working in this sector through what has been a very challenging year. They have been incredibly resilient and we are proud to have them as part of the Lancashire tourism scene.

“We want them to know that Lancashire County Council, along with all our district partners and wider stakeholders, are fully behind them and that we will do all we can to support them as we seek to build back better right across Lancashire.”

Mike Auld, Operation Director at Holmes Mill, is backing the campaign and can’t wait to welcome visitors back through their doors.

He said: “We are all truly excited at the thought of things getting back to some form of normality. I for one can’t wait to stand at the bar and enjoy a pint there and I’m sure many of our regulars will feel the same!”

Ski Rossendale is another business looking forward to welcoming visitors back in a safe and responsible manner.

Dave Fuller, Director of Ski Rossendale, said: “It is great to be back open and to once again see all the happy faces skiing, Snowboarding and tubing.

“Physical exercise is so important to our overall sense of wellbeing and being outdoors for all our activities makes The Hill a great option for enjoying the outdoors.

“Set in the picturesque Rossendale valley, you can enjoy a coffee or something a little stronger on our panoramic terrace. Opened in 1973 the Hill has recently undergone a redevelopment, with purpose build beginner slopes and a new purpose build ski hire and café pavilion making it a great place to come and enjoy the outdoors.”

The main aim of the campaign is to build anticipation, both for those of us that love Lancashire as well as those that have yet to discover the county. From family friendly venues to cultural and historic tourist attractions, we are using the day to shout about all that Lancashire has to offer and encouraging people to experience these in a safe and responsible manner.

County Councillor Michael Green, Cabinet Member for Health and Wellbeing, said: “The lifting of legal restrictions is an important milestone for Lancashire as we learn to live with Covid.

“As we support our local economy let’s continue to look out for each other. We can enjoy everything our county has to offer whilst still taking sensible and proportionate measures to help limit the spread of Covid and keep ourselves, our loved ones, our communities and Lancashire safe.

“However, please remember that for maximum protection, you need two doses of the vaccine and we encourage regular testing and face covering in busy/crowded places.”

Visitors can explore the county at www.visitlancashire.com/rediscoverlancashire, and can view the latest #RediscoverLancashire Escape the Everyday videos on www.youtube.com/user/VisitLancashire/videos

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