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Victorian Plumbing Appoint GCA Altium to Oversee the Appointment of Growth-Partner

Victorian Plumbing have announced today that an ongoing legal case with Victoria Plum, a similarly named retailer, has been settled out of court and the appeal hearing has been avoided. With the matter resolved, they have appointed investment bank GCA Altium to approach growth-partners to help launch a major international expansion.


Mark Radcliffe, Managing Director said : “It was in the interest of both parties to get this settled and we are glad to put this behind us and focus entirely on the future of Victorian Plumbing and our continued success.”

Victorian Plumbing has also announced the appointment of GCA Altium to review strategic options as the company looks to grow internationally.

“We have some bold and exciting plans for 2018 and beyond, and on the back of our market-leading financial results, we are better prepared than ever to push on and reinvest in the people, processes and technology that have allowed us to maintain the incredible level of growth we have set over the last few years.”

“The investment options we are looking into with the help of GCA Altium are going to allow us to invest in the growth of the company; with the level of opportunity we believe is out there in the international regions, and where we feel we can get this company to, we want to give ourselves the strongest footing possible to take that next step – bringing on a growth partner who buys into our vision for Victorian Plumbing is going to allow us to make the significant investments needed.”

Over the past 12 months Victorian Plumbing have implemented a number of memorable campaigns that helped push brand recognition to a new level and set turnover and profit targets that eclipse their closest rivals. Examples include the Friends sponsorship on Comedy Central, the 12 month Life in the Sun sponsorship across Channel4 and More4 properties and a hilariously irreverent Keith Lemon fronted Through the Keyhole campaign on ITV.

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