Responding to research by Which? on broadband speed advertising, Cllr Mark Hawthorne, Chairman of the Local Government Association’s People and Places Board, said:
“It is great to see that these tougher standards, called for by the LGA, are leading to improved transparency around the advertising of broadband speeds.
“It is encouraging to see broadband providers being more open to users about the download and upload speeds customers are likely to receive across the country. This is particularly important in more rural areas where actual speeds can fall well below expectations.
“All residents have a right to expect good digital connectivity to help them cut household bills, shop online for cheaper goods, keep in touch with distant relatives, and access their bank accounts.”