web analytics

Council backs ‘Safer Sleep for Baby’ campaign

St Helens Council is launching a campaign which highlights the prevention of unexpected infant deaths.

‘Safer Sleep for Baby’ is based around six simple steps, that will help parents and carers keep their baby safe.

They are:

  • Keep babies away from cigarette smoke before and after birth.
  • Babies should sleep in a cot or Moses basket. Not in your arms on a chair or sofa.
  • Never fall asleep with your baby after drinking or taking drugs/medication.
  • Babies should sleep on their back with their feet to the foot of the cot.
  • Keep your baby’s face uncovered, making sure they’re not too hot.
  • Breastfeed. Support is available if you need it.


The safe sleep messages will be shared with parents and carers in a variety of forms such as cot cards, room thermometers, bookmarks, postcards and posters. These will be given to parents at specific times by their midwife, health visitor and children’s centre staff. The campaign which is taking place across Merseyside was first used in Lancashire and was well liked by parents and carers.

Liz Gaulton Director of Public Health said: “We are asking parents, carers and everyone who works with children and families to reinforce these simple, consistent messages to help keep our children safer”.

St Helens Council’s Cabinet Member for Public Health and Wellbeing, Cllr Jeanie Bell, added: “If a parent smokes, drinks alcohol or takes drugs, then Sudden Infant Death Syndrome is potentially more likely to occur if they then co-sleep with their infant. By following these basic steps, we can reduce the number of babies dying unexpectedly each year.”

For more information, visit www.lullabytrust.org.uk or www.nhs.uk/conditions/Sudden-infant-death-syndrome

Leave a Reply

Your email address will not be published. Required fields are marked *