With outdoors activity limited Brits are seeking new ways to keep their little ones entertained this winter. Cycling retailer, Halfords, wants to help parents keep kids engaged during lockdown and the colder months spent indoors.
Championing imagination and playfulness Halfords has partnered with leading craft bloggers to launch the Imagination Station. This will teach kids and their parents some creative ways they can use their empty leftover kids bike cardboard box that are often gifted at Christmas.
Parents and children can use the step-by-step video guides from leading craft bloggers or use their own creativity to turn the cardboard box into an ice cream van, tractor, bus, spaceship or any other mode of transport they could possibly imagine.
Halfords has encouraged parents to show off their children’s creations on social media via the hashtag #imaginationstation.
Emma Dines, Kids Bikes and Scooter Buyer at Halfords says:
‘With the country in lockdown and people not being able to meet their loved ones, this is a very challenging time for families everywhere. Halfords aim is to provide as much comfort and support as possible to kids and their parents and we hope to put a smile on children’s faces through our fun and creative Imagination Station.’
From foldable designs to bold colours, the project will not only allow kids to get their creative juices flowing and make the most out of the extra time they will be spending indoors, but it will also allow parents to spend some quality time being creative with their kids throughout the Christmas period.